Post : So you want to run a Kickstarter?
URL : http://hackaday.com/2012/07/23/so-you-want-to-run-a-kickstarter/
Posted : July 23, 2012 at 8:02 am
Author : Brian Benchoff
Tags : kickstarter
Categories : kickstarter

http://hackadaycom.files.wordpress.com/2012/07/kickstarter.png

Earlier this year, [Anthony Clay] wanted to test the waters of Kickstarter with a low-risk project. The idea he came up with was a series of EE reference posters we featured in a Hackaday links post (http://hackaday.com/2012/01/10/hackaday-links-january-10-2012/) . Now that [Anthony]'s project is over, he decided to write about the whole ordeal (http://hackaday.com/2012/01/10/hackaday-links-january-10-2012/) of putting together a Kickstarter, giving all the gory details of putting on your own crowd-sourced project.

We've got to give [Anthony] credit for doing his homework. Even before he designed his first poster, he looked over unsuccessful Kickstarter campaigns to see what they did wrong. Once he knew what he was going to offer, [Anthony] put on his project manager hat and made sure he knew exactly what everything was going to cost, had contingency plans in place, and knew what his Kickstarter was (http://xkcd.com/1055/) before he spread the word.

The best laid schemes of mice and men 'oft go awry, so of course [Anthony] hit a few snags in his Kickstarter. In his microcontroller quicknotes poster, a few weird underlines made it into the final draft of the voltage characteristics section. Everyone he showed this to thought it was no big deal, but this is something that should have been caught in proofing. Keeping in mind that [Anthony] was only doing a poster and not an electronics project, we think this is a valuable lesson for future Kickstartees.

If you're wondering what the one thing that [Anthony] credits for the success of his Kickstarter, it's actually the small blurb we featured in a links post. Once that happened, word started to spread and the funding picked up. To be honest, we're impressed by that fact, and we'll try to wield our powers carefully in the future.

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